Plant a book, write a child, have a tree.

The longest day of the year in the northern hemisphere promptly arrives every June 21. As fate would have it (and my publisher), at the beginning of the summer solstice, my new book was born:  HumanOffOn. I like the jokes of fate when inadvertently unexpected and unthought-of coincidences occur. That same day the world also…

The Rolling Stones

Are we right by retiring experience?

In recent months 4 good friends have crossed the barrier of 65 years. Three already retired and one is about to do it. They are people with an impressive track record, with an unblemished reputation and above all with an invaluable experience. The four were born in the middle of the twentieth century, back in…

Branding, a tool for change.

This is my TEDx Almendra Medieval talk. I was very excited about preparing it and I’m much more excited now that I get to share it with you. Have a good trip!: Welcome to this world that changed. Everyone that is here today is a protagonist and a spectator of that change, and no one…

Brands: From Esthetics to Ethics

Brands used to sell the beautiful, the attractive, the ideal. Brands were based on offering happiness. After decades of thinking how to manipulate the consumer through confusing messages and esthetics, new paradigms started to appear, rendering the existing formulas obsolete. To manipulate means “to be taken by the hand”, and brands used to take consumers…

Don’t adapt to change, generate it

“The progressive development of man is vitally dependent on invention. It is the most important product of his creative brain. Its ultimate purpose is the complete mastery of mind over the material world, the harnessing of the forces of nature to human needs” Nikola Tesla When Nikola Tesla died in January 1943 at 86 years…